Pakistan's rich cultural heritage, is a unique blend of Indus and Indo-Persian traditions and influences. These colors and flavors are so deep that it has made Pakistan a country where old civilizations’ traditions still exist with modern charm.
To showcase Pakistan's diverse culture in the form of instruments, textiles, handy crafts, and traditional cuisine, since 1981 Lok Virsa Islamabad has hosted an annual. Besides selling the work of local artisans to provide them with a reasonable livelihood, also fosters unity among people from different regions and helps preserve culture. Artisans from all provinces participate in it. This lively festival celebrates Pakistan's diverse cultural heritage, promoting gender inclusivity and creative expression with over 500 stalls in all pavilions including one dedicated to the youth.
Year 2024 was special for Lok Vira as it also celebrated golden jubilee of its existence 1974 - 2024.
This carnival has now become a significant cultural event, celebrating country's rich heritage and promoting national unity.
This was my first visit to the Lok Virsa Mela, despite having experienced the traffic jams on the roads leading to it for several years. Surprisingly, it turned out to be an exciting experience. As we stepped inside, the vibrant stalls and lively music set an enchanting and inviting atmosphere. My two-year-old sister, fascinated by the rhythmic beats, immediately joined in the traditional dance
I was captivated by the presence of numerous female artisans from diverse regions, each skillfully showcasing their expertise in traditional crafts, such as pottery, weaving, embroidery, and jewelry-making, meticulously reflecting their city's distinct heritage. Interacting with these talented and proud artisans inspired me to explore deeply the rich history and civilizations that have shaped these cultural traditions. Be that Geti from Tharparkar, Samreen from Mohinjoro, Rahiba Rindfrom Khairpur Sindh, or Tasmia from Hazara, all confident and self-assured, seizing the platform by demonstrating their artistic prowess, dispelling stereotypes.
Many have been participating for years, graciously acknowledging the appreciation and recognition received. It is a way to empower women who are guardians of cultural heritage, weaving these traditions into the upbringing of future generations to keep them alive.
This vibrant cultural extravaganza also provided a golden opportunity for artisans, folk artists, musicians, and dancers to show off their skills on a national stage. Gazillion of strikingly traditional arts and crafts bazaars, with arrangements for local cuisine, puppet shows, and folk dances, attracted both foreign and local viewers. Foreign residents in Pakistan appeared more enthusiastic as they eagerly purchased a variety of unique cultural souvenirs and immersed themselves deeply in the vibrant essence of Pakistani culture. I could not capture their photos without consent, and securing permission would have been a monumental challenge.
These platforms undoubtedly empower female artisans by strengthening their financial stability, broadening their market access, and elevating their self-confidence. At the same time, they promote cultural exchange and proudly showcase that Pakistan values and supports its local artisans, irrespective of their social standing. Unfortunately, such initiatives are absent at the provincial and district levels. It is imperative for our local governments to establish these platforms, providing talented women with the opportunities they deserve to thrive and contribute meaningfully.
This mela is a beautiful celebration of Pakistan’s diverse cultural heritage, and I cannot wait for next year’s event.

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