As a student I have observed that digital and social media are manipulating the news regarding Israeli and Indian atrocities in Palestine and Indian Occupied Kashmir. Media is very cunningly mutilating the facts on ground. For example, they call it Israel-Palestine tension, whereas it is not a tension, rather more than that. It is simply Israeli aggression against unarmed innocent Palestinians where innocent children are the most affected. Likewise, in the context of Indian Illegally Occupied Jammu & Kashmir, Indian electronic and social media calls the freedom lovers as terrorists whereas they are not at all terrorists.
Such a media manipulation aims at diverting attention from real perpetrators. The question is what really media manipulation is? In fact, it is a tactic to control the information and get desired results. These tactics include:
Propaganda: This involves intentionally spreading biased or misleading information in order to promote a particular political cause or point of view.
Fake News: It aims at creating and disseminating false or misleading stories, information, works of art and mainly news reports.
Misinformation-Disinformation: Misinformation is false or inaccurate info being spread unintentionally. Disinformation is far more harmful. It is false information that is spread deliberately.
Selective Reporting: This occurs when reasoning starts with a pre-selected answer - a conclusion – and then works backwards to find evidence to support this conclusion, and discards all the as-yet-unfound evidence to the contrary. For example, if Palestinians are killed in an air attack, media would say, “Palestinians have died”, not killed.
Media Manipulation in Digital Age: The rise of the digital era has completely shifted the manipulation. Social networking web pages have become powerful instruments of mis-information and disinformation. All these factors make digital era’s media manipulation an extremely efficient form of mass control.
Virality: Rapid transmission of info on social media increases the likelihood that false or misleading information will be disseminated.
Anonymity: Anonymity allows individuals, organizations and governments to create and promote various forms of content and by hiding their tracing agents.
Effects of Manipulated Media: The impacts of media manipulation on society are profound and extensive. Like:
Distrust: False information erodes public trust in media sources, institutions, and even in the democratic process itself.
Polarization: Manipulation of media exacerbates existent political and social schisms by advancing and supporting pre-existing biases.
Misguided Public: A misguided public is not effective at making good decisions on critical public. Their thoughts are clouded by the wrong information provided through manipulated media.
Violence: Misinformation leads to real-word harm such as violence and discrimination. Well-known examples include online hate speech or conspiracy theories that are widely spread online.
How to Counter Manipulation?
To address media manipulation, a multi-faceted strategy will be necessary:
Media Literacy: It is important to educating the general public about critical thinking, fact-checking and manipulation techniques.
Accountability: Effective law making is needed for ensuring transparency online. Everyone should be aware of the penalty for manipulating data or disseminating false information.
Transparency: Social media companies need to be more transparent about their algorithms and their effect on the spread of information.
Fact-Checking: Independent fact-checkers and journalists play a critical role in debunking false information and keeping manipulators honest.
Media manipulation is now a routine occurrence in our digital age. It has the potential to sway public opinion, control political outcomes and even undermine our trust in the information we read and hear. This requires prioritizing media literacy, responsible regulation and transparency in our public communication and governance.
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